Terry Bradshaw thought his career as a football analyst

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Terry Bradshaw thought his career as a football analyst

par zhangzk » Sam 02 Nov 2019 à 4h52

CBS lost the NFL rights to Fox. But instead of going back to cattle ranching Will Harris Jersey , he has had a front-row seat to the biggest sports broadcasting startup of the past quarter-century.“It seems like an eternity. We all have occasionally talked about where we started. We’ve had all of these innovations that has transformed broadcasting on television,” Bradshaw said.It was Bradshaw who helped usher in Fox’s coverage of the NFL in 1994 riding a horse around Los Angeles before arriving at the Fox set in Hollywood. That entrance helped set the tone that still drives the network’s coverage and has included eight Super Bowls.“Terry is what Fox attitude is all about,” said Joe Buck, who has gone from one of the announcers for regional games to the voice of Fox’s major properties. “They played that during the preseason seminar this year and I got choked up. It was a beautiful TV moment.”David Hill, who built Fox Sports and came up with many of its innovations, still considers Bradshaw his most important hire.“He is the core of what Fox Sports is — he’s funny, self-deprecating, but gets the job done,” Hill said.That core was put in motion 25 years ago this month when Fox won the rights to broadcast NFL games for $1.6 billion over four years. Besides its personalities, the network has given us the scorebox, audio that brings viewers closer to the game, the one-hour pregame show, and a big production feel for sporting events.The fact that Hill was able to build a sports division from scratch in eight months remains incredible considering most networks now take two to three years to build.“It was so intense that it stays with you. Thinking back, though, we never had a chance to second guess anything because every day was important,” he said.Many of the announcers and production personnel that started with Fox in 1994 are still there as the network is in its 25th season of broadcasting the NFL. Bart Simpson is still going strong on Sunday nights, but Fox has become a grown-up network.“We’ve grown from the rebellious new kid on the block h Fox continues to reverberate on a number of levels, not only with football but in the way sports rights costs are perceived among network executives. Among the things we have learned:FOOTBALL IS ENTERTAINMENTFox’s credo of “same game, new attitude” really applied to Hill. The affable Australian, who had built sports networks in England and Australia, was tasked with building Fox Sports in eight months.Hill offered a fresh set of eyes when it came to evaluating pro football on television, and the first opinion he had is there wasn’t enough fun or entertainment on Sunday broadcasts.Hill’s vision of Fox’s philosophy took root with the pregame show. Not only was it an hour, but it was done in Los Angeles instead of New York.He had a simple formula for his pregame crew: a host, former offensive player, former defensive player and coach.“David understood that he wanted the viewer entertained. We cover the news but we tend to do things a little more jovial,” Bradshaw said.Hill, who now runs his own production company after leaving Fox in 2015, liked Howie Long after seeing one of his interviews, but wasn’t sold after an audition. It was so vanilla that Hill told Long to come back the next day with a different attitude. Long was more relaxed in the second audition and was hired.Bradshaw and Long have been the backbone of Fox’s pregame show despite their diverse personalities.“Terry and I couldn’t be more different, but we have caught lightning in a bottle. It just works,” Long said.Hill also suggested having a comedian do predictions and having a weather report as a segment. The Los Angeles setting also gave the show a different vibe, which is what he wanted all along.“All the cameramen for the pregame had worked on sitcoms during the week. They all wanted to work on football,” he said. “The camaraderie of everyone flowed throughout the entire unit.”The pregame show was a hit from the beginning and also showed that viewers had an appetite to consume as much football content as possible.“I remember opening w uck, Thom Brennaman, Kenny Albert and Kevin Harlan.“I was sitting in the room during a seminar and looking at Summerall, Madden, Dick Stockton and Matt Millen while listening to David Hill talk, and I couldn’t believe I was in the same room,” Buck said. “I had been around my dad (Hall of Fame broadcaster Jack Buck) and knew what the standard was and how it had been done, and now I was hearing how different things were going to be. It was intimidating and exciting.”Production-wise, Fox ushered in the era of the constant time and scorebox along with audio that brought viewers closer to the action. The scorebox may look like a simple graphic, but at the time it was a technical marvel. Instead of having a camera fixated on a clock, a black box was embedded in each scoreboard so that the time and other data could be transmitted to Los Angeles and production trucks at the stadium.“There was a guy named Richard Flanigan who had to go to each stadium with a ladder and screwdriver and put the black box in each scoreboard. But he had to build a black box for each scoreboard because they were all different,” said Eric Shanks, a broadcast associate in 1994 and now Fox Sports’ executive me NFL broadcast partner CBS lost the NFC rights to Fox.The contracts also ended up benefiting the players. The salary cap started in 1994 and many predicted with decreased rights fees it would be $32 million per team. However, the surprise influx of cash pushed it to $34 million.The NFL received roughly $5.525 billion this season for television rights, including $1.760 billion from Fox for Sunday and Thursday games. The salary cap for this season is $177.2 million per team.WINS AND LOSSESMost networks lose money on sports rights deals, but you rarely hear executives discuss that because the loss of the NFL can be catastrophic to the bottom line. CBS experienced that in 1993 when it lost the NFC games to Fox and NBC learned those lessons four years later when CBS outbid it for rights to the AFC.Not only does it decimate sports divisions, but it impacts promotion of prime-time programming.“Four years later the negative impact was so severe that CBS went to the NFL and said, ‘Name your price and we’ll pay whatever to get a package,'” said Neal Pilson, the former president of CBS Sports who now runs his own sports television consulting company. “We lost affiliates, rating mer Badger TJ Watt has impressive four-year transformationPHOTOS: 2019 Green Bay Packers training campPackers’ Rodgers, LaFleur ironing out offense, building chemistryLaFleur accepted an offer Monday to become the next head coach of the Packers, according to a person familiar with the decision. The person spoke to The Associated Press on condition of anonymity because neither the Packers nor the Titans had announced the decision.The 39-year-old LaFleur spent this season as offensive coordinator for the Titans, his first calling plays in the NFL. He takes over for Mike McCarthy, who was fired during the season following a stunning home loss to Arizona on Dec. 2. Offensive coordinator Joe Philbin went 2-2 to close out the season as the Packers failed to reach the playoffs for the second straight year with a 6-9-1 record that was the second straight under .500 for the storied franchise.He was offensive coordinator with the Los Angeles Rams in 2017, leading a group that paced the NFL in scoring and was 10th in total offense under coach Sean McVay, who called the plays on offense. LaFleur was the quarterbacks coach in Atlanta for two seasons, including when Falcons quarterback Matt Ryan was the NFL MVP in 2016. LaFleur also has coached with Washington and Houston, and was the quarterbacks coach for Notre Dame in 2014.He will be charged with returning the Packers to the playoffs on a regular basis. McCarthy’s tenure of 12-plus seasons was by and large successful, highlighted by the 2010 Super Bowl season and nine playoff appearances.Still, the once potent offense that could make up for other deficiencies slowed in 2018, a tumultuous year that began with Rodgers leading a stirring comeback victory in the opener over the Bears. The two-time NFL MVP returned after halftime from a left knee injury that nagged him the rest of the season.Rodgers’ 62.3 percent completion rate was his lowest since 2015 (60.7) and his 25 touchdown passes were a low for a season in which he played at least 15 games, though so were his two interceptions. Injuries to Randall Cobb and Geronimo Allison forced the Packers to turn to rookies perhaps earlier than expected, though Davante Adams emerged as an elite receiver.The relationship between LaFleur and Rodgers will be closely watched after the sometimes tenuous moments between the star QB and McCarthy. They characterized their relationship as close, but with ups and downs that come with two Bay’s Super Bowl-winning season, is a free agent after finishing with a career-low 3½ sacks in his 10th season with the Packers but the first under the tweaked 3-4 scheme installed by first-year coordinator Mike Pettine.Cobb is also a prominent free agent for Green Bay, and a steady, experienced target for Rodgers — if he returns.The running game could be a strength next season behind Jamaal Williams and Aaron Jones, who led the NFL in yards per carry before suffering a knee injury in mid-December. The coordinator’s job could be in flux, too. Philbin is well-liked by Rodgers and the 16-year NFL coaching veteran and he won respect from players for his even-keeled and straightforward demeanor in the transition following McCarthy’s firing.Pettine’s defense showed flashes in his first year on the job. First-round draft pick Jaire Alexander displayed the potential of playing like the top cornerback the Packers desperately need. Injuries struck the defensive line, which was one of the team’s strengths coming into the season, and the Packers lacked a consistent rush at outside linebacker outside of surprise sacks leader Kyler Fackrell (10½).Tennessee has changes coming, too. The Titans went 9-7 and missed the playoffs, ending the season ranked 27th in scoring and 25th in total offense while injuries took a toll. Quarterback Marcus Mariota will soon be working with his fourth offensive coordinator in five seasons.
 
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